In a world consumed by urgency and overwhelm, Cha Cha Noi invites you to slow down a little.

Hi! I’m Erika, the co-founder of Cha Cha Noi. In this day and age, where we focus so much on productivity, output, and efficiency, I dreamed of starting a business that is slow, bespoke, and timeless. Cha Cha Noi was born from my desire to decelerate, to infuse wellness into my everyday, and to create rituals that celebrate beauty holistically.

After multiple trips to Thailand and over eighteen formula iterations, my co-founder Max and I created our first two products featuring traditional Thai ingredients mixed with clinical skincare actives. Our plan is to only launch a few products each year because we care a lot about details-- from the local farms and suppliers we source from, to our artwork commissioned from Thai artists. We are an entirely self-funded operation, allowing us full freedom to embody our vision every step of the way.

Cha Cha Noi is a blend of east and west. We create space to slow down and savor small moments. Thank you for being here and for allowing us to be part of your journey. I hope you find as much joy in using our products as we did in creating them for you!

PS-- please feel free to say hello! You can reach me at erika@chachanoi.co

  • Our Vision

    A small-batch wellness brand combining modern ingredients with traditional Thai elements. Our natural ingredients are sourced from independent farms throughout Thailand and our packaging artwork is commissioned by Thai artists.

  • Our Formulations

    Cruelty-free custom formulas with no parabens, sulfates, phthalates, or mineral oils. Our products are intentionally formulated to meet the strictest international standards through the US, EU, and beyond.

  • Our People

    We are two co-founders in collaboration with an amazing team of freelancers, manufacturing partners, and of course our community of supporters!
  • 2022 - Inspiration
  • 2023 - Formulation
  • 2024 - Creative Incubation
  • Today and Tomorrow

2022 - Inspiration

The idea behind Cha Cha Noi first began when Max and I were visiting his family in Bangkok. Unfortunately all of my skincare exploded in my carry on, so one of our first to-do’s was to head to Icon Siam (one of Bangkok’s many amazing mega malls). While shopping, I became fascinated by the local Thai brands, almost all of which I had never encountered before in the US. What I loved most was the emphasis on elevated wellness-- natural ingredients, high-quality formulations, and respect for craftmanship.

Throughout this trip, I became deeply inspired by the slow-living culture I experienced in Thailand. From indulging in regular massages, strolling through tropical gardens and exploring breathtaking heritage sites and art museums, there was something uniquely restorative about my time in Thailand.

2023 - Formulation

I spent about a year doing research, contacting numerous manufacturers in Thailand, visiting factories and requesting skincare samples.

We ultimately decided on a family-owned lab that sources natural ingredients from independent farms throughout Thailand. We loved their focus on natural practices and empowering the local communities around them.

For nearly three years, we worked on custom formulating two initial products for our launch - our Calming Cleanser and Silk Serum. We did about 9 different formula iterations for each product, ensuring our products met the strictest ingredient standards and passed numerous tests, both inside the lab in a controlled study, as well as outside the lab with friends and family.

2024 - Creative Incubation

In 2024 I switched a lot of my focus to the Cha Cha Noi vision--something luxurious, elegant, warm, natural, and authentic. Much of my inspiration came from paintings I saw at the Bangkok Museum of Contemporary Art, as well as time spent relaxing at jungle cafes in Chiang Mai.

During this time we also partnered with Bangkok-based design studios to create brand elements that felt authentically Thai. All of the flowers and animals featured in our packaging are native Thai specimens and hand drawn!

Today and Tomorrow

We are excited to share what we’ve created and still have so much more to look forward to. This multi-year road to launch had many challenges, setbacks, and unexpected surprises-- but I’m so glad we trusted the process and took our time to create something meaningful.

What’s next? We’re on a mission to promote holistic self care and Thai rituals throughout the US and beyond. We want to develop a comprehensive line of skincare and bodycare products-- all slowly at our own pace.

ช้าๆหน่อย | Chā ᐧ Chā ᐧ Nǒī

“Slow Down a Little”

Our name is a Thai phrase that means “slow down a little.” You say it when you want someone to slow down or something to be done more slowly. We loved the way this phrase captures our mission.

Discover Cha Cha Noi

Shop All Products