our story

Cha Cha Noi is an ode to the beauty, biodiversity, and self-care culture of Thailand. Beginning with the wisdom that self-care is part of everyday life, we are committed to creating luxury experiences that not only elevate your daily routine, but also encourage you to pause and savor life’s serene moments.

We carefully formulate our products with the finest ingredients sourced from independent farms throughout Thailand, ensuring every offering in our collection is as authentic as it is effective. Our products are free from harmful additives, making them safe and beneficial for all skin types. Our collection is produced in small batches, allowing for meticulous attention to detail and intentionality every step of the way.

We believe in the power of slowing down—a philosophy embodied in our name, Cha Cha Noi, meaning "slow down a little" in Thai. We invite you to join us in embracing a life of mindful beauty, experiencing the luxurious, calming, and rejuvenating spirit of Thailand with every use.

Sustainability

Our products are intentionally produced in small batches, aiming to minimize excess waste and overconsumption throughout our supply chain. We proudly partner with a family-owned Thai research lab, helping us source the highest quality local ingredients throughout independent farms in Thailand.

A Message From the Founders

For a while now, we’ve envisioned a brand that blends the unique self-care rituals of Thailand with innovative active ingredients.

After years of corporate experience in technology, finance, and consumer products, we decided to take a risk and pursue creative expression over profits and sustainability over burnout.

Cha Cha Noi is inspired by our upbringings, transformative experiences in Thailand, and most importantly-- a desire to help others embrace tranquility every day.

- Erika and Max